WHY USE A COMMERCIAL PHOTOGRAPHER?

In two words, experience and skill.

These days it seems as if anyone with a digital camera or a smartphone calls themselves a photographer. While it is true that modern consumer digital cameras have come a long way in producing acceptable images, nothing can beat professional grade equipment in the hands of a commercial photographer with talent, creativity and years of experience. A digital camera is simply a tool. And just as handing a novice a chisel won't make them into an accomplished sculptor, handing an engineer (or a receptionist, or a salesperson) a $700 digital camera, won't make them a photographer, no matter how smart or well-meaning they may be.

I've been a free-lance commercial photographer since the 1980's and made the move to digital capture in 1996. I feel that my skills as a photographer only continue to grow and mature as time has passed. I have great confidence in my ability to work quickly and efficiently yet remain focused on composition and attention to detail. Like any young and somewhat naive kid starting out, I made mistakes in the beginning of my career. The nice thing about time is that it teaches many lessons, and I've certainly learned how to anticipate potential issues and organize a shoot so that it runs smoothly and without incident.

I've been working in Photoshop since 2.0…not CS 2, but Photoshop ver 2.0 which was released in 1991. I believe my skills in compositing and retouching to be excellent should you have the need for that service. In any event I process my own raw files, and deliver high resolution file formats optimized for web, print, large format output, or cross-platform use.

Here are some reasons why you should consider using a professional photographer for your advertising projects:

  • High-quality images: Professionals have the expertise and equipment to capture stunning visuals that showcase your product or service in the best light. They know how to use lighting, composition, and editing techniques to create images that are clear, crisp, and aesthetically pleasing.
  • Brand building: Professional photography can help establish your brand identity and convey a sense of professionalism and quality. High-quality visuals can elevate your brand image and make you stand out from competitors who use generic stock photos.
  • Targeted messaging: A professional photographer can help you develop a creative concept for your advertising campaign that aligns with your target audience and marketing goals. They can capture images that evoke specific emotions and tell a story that resonates with potential customers.
  • Efficiency and expertise: Photographers know how to plan and execute a successful shoot, saving you time and resources. They can handle everything from location scouting and model casting to lighting and set design.
  • Uniqueness: Stock photos can make your ads look generic and forgettable. A professional photographer can create custom images that are unique to your brand and campaign, making a stronger impact on viewers.

Overall, using a professional photographer for your advertising can give you a significant edge over competitors who rely on lower-quality visuals. Their expertise can help you create advertising that is not only visually appealing but also effective in driving sales and brand awareness.